Management Team

Luke Cruskall

Chief Operating Officer


Mr Cruskall has nearly 20 years of management experience across public and private sector organisations including in national, general manager, chief executive officer and board level roles. He is a specialist in industrial, mining and construction products, distribution, manufacturing, and consumer sectors both domestically and internationally.

Most recently Mr Cruskall held the role of chief executive officer of a privately held Australian manufacturing and product distribution group, and seven years as non-executive director and chairman of a privately held international building products organisation based in China.

Mr Cruskall has completed an MBA from Curtin University, and holds qualifications in retail, sales and marketing.

Brendan Rossiter

Chief Financial Officer

CPA; BBus(Accg)

Mr Rossiter is an experienced finance executive, with over 15 years in senior finance roles. His industry experience is broad, ranging mining and mining services, retail, wholesale, fast-moving consumer goods and agriculture, telecommunications and research and development.

Mr Rossiter’s previous positions held were as former Chief Financial Officer for Powertech Pty Ltd, Chief Financial Officer and Company Secretary for Retravision (WA) Ltd. In addition to these roles he held senior finance positions for RGC Ltd and Xanadu Wines Ltd.

Mr Rossiter is a Certified Practicing Accountant, a member of CPA Australia, and holds a Bachelor of Business Degree from Edith Cowan University

Adam Sherwood

Executive General Manager – Europe


Mr Sherwood has over 25 years’ experience in global supply chain, procurement and project management, in both commercial and consulting roles.

He has worked in Australia and the UK in management positions with Microsoft, Australia Post and Toll Group. Adam was a key member of the supply chain strategy, development and rollout team at Microsoft for the launch of Xbox in Australia and New Zealand and has significant experience in products distribution. He has since focused on international trade and logistics and has extensive knowledge of trading in West Africa.

Adam has a master’s in management from Macquarie Graduate School of Management specialising in strategic development, sustainability and change management.

Sam Barbaro

Managing Director – Heatley Sales Pty Ltd

Mr Barbaro is the Managing Director of Heatley Sales and has been with the business for 30 years, working his way from store person to his current position. (With three years away from the business in 2011 to 2013).

Mr Barbaro has an intimate understanding of the industrial and safety consumable supply industry and has worked in all aspects of the business, which has given him a vast understanding of the company and the industry in which it operates.

He has been an integral part of a number of acquisitions and integration acquired by Heatley Sales and also in the sale to AMP Capital in 2005.