Supporting Troy Members

BSA Brands and Bisley Workwear Publish Bi-Monthly Newsletter


BSA Brands (UK) Limited is a joint venture between Stealth Global Holdings and Australia’s No1 workwear brand, Bisley Workwear.

As the exclusive licensee of Bisley Workwear’s comprehensive range of Workwear, Safetywear and Protectivewear into the UK and Africa, BSA Brands drives brand development, growth and B2B sales through distributors, resellers, trade retail outlets and online.

BSA Brands has an exclusive distribution agreement with Troy UK, a privately held group of industrial engineering supplies businesses in the United Kingdom. Troy is the UK’s largest independent industrial buying group with over 400-member trade retail outlets, and a comprehensive online presence.

Bisley Workwear is currently being sold at over 60 Troy stores located across the UK, with more stores due to come on board in 2020.

BSA Brands publish a bi-monthly newsletter to Troy members the gives a summary of the key marketing events and activities that have occurred during that period.

The newsletter demonstrates the high level of activity BSA Brands is undertaking to support the launch of Bisley Workwear in the UK, as well as the strong support we provide to distributors.

Marketing activities underway include a comprehensive bus media campaign with Bisley Workwear advertising applied to 89 buses in targeted locations. Seasonal promotional campaigns, trade magazine advertising and upcoming initiatives also feature in the latest edition of the newsletter.

Take a look at the September/October edition to view the full Marketing program underway.

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